Four hours. That was the wait to hit the new TaylorMade M3 and M4 drivers on Tuesday in Orlando at the PGA Merchandise Show Demo Day. Like Studio 54 in its prime, everyone wanted to get past the velvet ropes and take a lash with the new Twist Face driver technology. Dustin Johnson’s near ace last week on the 430-yard par four at Kapalua with the M4 has inspired the world of golf. The general consensus is, “Whatever DJ’s doing and using, I want it too.”
Other winners at Demo Day were Japanese golf equipment companies. Epon, Honma and Miura were in attendance as luxury boutique golf brands are on the rise. Epon irons are around $350 per club, which might seem like a lot – until you to hit them.
Umbrellas are often lost and forgotten – the Weatherman Golf Umbrella includes an app that tracks your umbrella’s last location and sends an alert when there’s a chance of rain. Not a coincidence, the product was created by Rick Reichmuth, a New York-based meteorologist. It is available in 62-inch for $89 and 68-inch for $95.
To the massive Orange County Convention Center on Wednesday, the self-branded, “The Major of Golf Business” was loaded with debuts. Based in London and made in Italy, the Charles Vane clothing brand was born yesterday.
“Charles Vane golf clothing is about quality fabrics, good lines and minimal branding. And charity is important to us, 50-percent of all royalties go to charity,” Charlotta Barman, chief evangelist tells World’s Best Golf Destinations.
Putters from Piretti Golf are some of the best in the world. They had their Texas Twister model in the booth – it retails for $3,000.
The booth of the year goes to TaylorMade, which felt like a nightclub. Another winner was Vertical Groove Golf and their new 15-degree three wood.
Five golf celebs we saw:
And these Bruno Maglis were a good decision — a brilliant blend of comfort and sophistication when walking one of the largest convention centers in the world.
A new year brings new opportunities to buy new equipment and fashion. Perhaps no group of consumers likes to buy stuff as much as golfers — it’s essential to the game like grip, stance and alignment.